Theme and Sentiment Analysis for Business
The Power of Theme and Sentiment Analysis for Customer Insights and Competitive Advantage Theme and sentiment analysis are valuable tools for businesses as they provide insights into customer opinions, preferences, and attitudes; as a result, many organizations are more focused on the stories of customers. These stories can help organizations illuminate and improve moments that matter most to individuals. Often these stories are gathered through open-ended questions in surveys and questionnaires. As more and more qualitative feedback/stories are collected, the problem lies within how to leverage these consumer insights, positive or negative, for continuous improvement in organizations. These stories can serve to assist organizations in recognizing the behavior, preferences, wants, and [...]