Theme and Sentiment Analysis
Theme and Sentiment Analysis Many organizations are focused more and more on the experience of customers, employees, and partners recognizing that behind every person is a story. These stories can help organizations illuminate and improve moments that matter most to individuals. Often these stories are gathered through open-ended questions in surveys and questionnaires. As more and more qualitative feedback/stories are collected, the problem lies within how to leverage the insights, positive or negative, for continuous improvement in organizations. These stories can serve to assist organizations in recognizing the behavior, preferences, wants, and needs of those they serve—not as point-in-time insights, but as an ongoing relationship. “Businesses know there is a richness in [...]